Wednesday, July 11, 2012
Week 1 EOC: About Me
Week 1 EOC: Great Customer Service
I have a friend that
works in a tire store called Discount Tire over on Rainbow and Sahara Ave. I
needed to go over there and have him check out my tires that I had on my car at
that time. I felt them shaking a little bit when I was driving so I figured
they needed to be rotated and balanced. When I had gotten there I went in to
talk to him and let him know what I needed to be checked and walked out to my
car with him. He walked around my car and looked at all four of my tires. He had
come to notice that I really needed new tires on all 4 wheels. We went back
inside to talk to his manager and let him know what the results were that he
had found. When my friend’s manager asked me how much money I had on me at the
time I informed him that I didn’t have enough money to replace all 4 of my
tires at that time. He had thought about it for a few minutes and then told my
friend to put it into the computer and write it up as follows: giving customer
4 brand new tires with lifetime warranty for a total of $200 and customer will
be back in to pay for them within 3 weeks. The manager decided to do this for
me to help continue to provide great customer service. I was in complete shock
that they would do such an amazing thing for me and trusted that of course that
I would be back in to pay for them, which of course I did. Customer
relationships and value are especially important in today’s tough economic
times, when more frugal consumers are cutting back and spending more carefully.
“The challenge facing us is not just one of consumers being more-value
conscious,” says one marketing consultant. “It’s how we gain … a renewed
relationship with consumers who have less inclination to listen to [companies
with whom] they do not have strong and valued relationships.” (Marketing
Creating and Capturing Customer Value page 2 of 52)
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